In Fall 2018 Animal Planet launched a comprehensive new brand identity, centering the network’s programming around the childhood joy and wonder of animals by bringing people up close in every way. The channel is currently in 360 million homes in more than 205 countries and territories. Animal Planet blends personal connections with animals and powerful natural-history storytelling.
The creative design and marketing team at Brandezk created a branding strategy to help broaden the scope of the local firm. The brief that came to us from the client asked for a modern looking website design that not only supports the overall branding efforts for the business but also promoted the firm as a professional marketing firm in the local market. Our design and marketing team brainstormed and gathered the required data. The project managers conducted in-house sessions with the teams to come up with a professional color theme to give the website a contemporary look, while still conforming to the corporate boundaries.
THE BRANDEZK SOLUTION
Working in close collaboration with the client, the expert design team at Brandezk created the first mockups of the website, and the suggested revisions were incorporated. Throughout the project, we maintained friendly and open communication with the client to ensure the site is exactly as per the client’s requirements.
Our design and development teams especially factored the usability of the website, keeping the agency’s offering right at the forefront of the design. For Black Swan Marketing, we followed the requirements and were able to create exactly what was requested, helping the client improve website traffic by 2.5x within the first three months, and bringing in 150+ visitors per day.
Key features of the website include:
- Eye-catching & modern design
- User-friendly navigation
- WordPress website development
- MySQL deployed as the database management software
- Admin CMS dashboard to manage website content and updates
We had to deliver a website experience that is not only contemporary but also provides easy navigation and promotes the firm’s services. At Brandezk, our expert developers focus their attention on lessening the website load time and making the website experience faster. Our team ensured that the client’s website included important features that were easily accessible by users. At the same time, our SEO experts worked in conjunction with the marketing team to create SEO-friendly content so the website can be found organically on the search engines. The final website turned out to be a perfect combination of professional modern and integrates essential features that provide a seamless user experience.
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