Kim Kardashian posts a selfie on Instagram, and within 2 hours, she gets thousands of likes and comments. Not only that, the jewelry and clothes she’s wearing in the picture sell out within an hour for double the original price.
Social media has more influence in our lives than we care to admit. It’s become an essential part of our lives. We use it to catch up with friends, share stories about our adventures, and buy products from our favorite brands.
Although we heavily rely on it to keep up with the Kardashians (and our friends), more and more brands are jumping on the social media bandwagon to connect with customers. After all, with more than 4.57 billion people using the internet on a daily basis , what better way is there to hire a social media marketing service and promote your products?
How To Ace Social Media Marketing in 2020?
If you’re thinking about creating a social media campaign for your brand this year, here are a couple of things you should do and keep in mind:
Take Advantage of the Latest Memes and Trends
We live in a world where it’s difficult to imagine not being able to share memes with loved ones. Memes go viral and they’re here to stay.
One of the best ways to engage your target audience and effectively promote your products is to use memes in campaigns. But make sure you don’t overdo it. If you’re not sure about how you can create an effective campaign, it’s best to consult a social media marketing service.
The best example of a brand using memes to engage its audience is Wonderful Pistachios. The company used the honey badger meme in its commercials and won over the internet. They also used the Keyboard Cat meme, as well as K-Pop star, Psy’s “Gangnam Style” to create powerful, intriguing, and unique commercials.
For instance, with the Coronavirus crisis at hand, it’s good to use this opportunity to educate your target audience about the importance of staying safe. Almost every brand is using this opportunity to connect with their customers and spread awareness. They’re working with various social media marketing services to take advantage of the latest trends.
Educate consumers about the safety precautions they can take, what they should avoid doing, and think about the different ways they can benefit from your products during the pandemic.For example, if you’re a food and beverage company, talk about how it’s important to eat on time or avoid certain types of foods. You can talk about the precautions your company is taking to ensure your packages are properly sanitized, and how your staff undergoes regular health inspections.You can talk about how you prioritize your customers’ health, so your staff wears hazmat suits and uses fresh ingredients to prepare the food.
Collab With Social Media Influencers
Another way to effectively promote your campaigns is to collaborate with a social media influencer and social media marketing services. They won’t be the brand ambassador for your brand so you don’t have to worry about a long-term contract.
The best thing about social media marketing services is that you have a team of professionals to take care of everything for you.You can hire them to mention your products in their next video. Since social media influencers depend on brands for sponsorship and content, it’s a win-win situation for both.
Influencers like Huda Kattan (Huda Beauty), Zach King, Kayla Itsines, and Cameron Dallas have millions of followers. Collaborating with them can help you connect with a wider audience base, and open up new horizons.
If that’s not an option micro and nano influencers are a great way to start and help your brand create an identity of its own. You can start with a local influencer who has thousands of followers to get a kickstart to your campaigns.
These types of influencers can be used to connect with specific communities as well. Let’s say if your brand focuses on providing hair care solutions for Afrocentric hair, then you can reach out to an Afrocentric influencer to use your products in their next video.
Don’t Stick to the Same Platforms
As the saying goes, you need to keep up with the times! Sticking to the same social media platforms isn’t a good idea unless you have a specific target audience.
It’s good to experiment and create campaigns for several platforms.You can consult a social media marketing service or expert tofigure out your options.
Market your brand to different generations. If your target audience is the youth that uses apps like TikTok, Snapchat, and Instagram.While Facebook and Twitter are still in use, they cater to Millennials, not Generation Z. Depending on the type of campaigns you’re creating and your target audience, it’s essential to use the right platforms.
Use Videos & Animations
Who doesn’t like watching videos? Video marketing and social media marketing go hand-in-hand.
Did you know that more than 81 percent of businesses use video marketing as a tool to grab the attention of their target audience?Additionally, 6 out of 10 people would rather watch a video than watch TV. 78 percent of people watch videos every week .
YouTube is the most popular video-sharing platform, and users view 1 billion hours of videos every day.Including short videos in your campaigns can go a long way in promoting your brand. You can include them in email campaigns. More than 3.9 billion people use email on a daily basis.
Since email and videos are two of the most powerful marketing tools, using them together to convey your message is a surefire way to grab your audience’s attention. But make sure that your videos are not longer than a minute. This is because the average human being’s attention span is less than 8 seconds .
This means that you have approximately 6 to 7 seconds to impress your audience.Make sure that the intro of your videos grabs attention. Start with a question or state facts. This will engage your viewers. The goal is to get them thinking and continue watching the video.
You can use YouTube ads to your advantage and promote your videos. Instagram and Twitter alsooffer video options. If you’re catering to Gen Z, use TikTok and Snapchat. If you’re aiming for Millennials, use Facebook, Twitter, and even LinkedIn.
If you’re not sure how to create a lucrative video, you can consult a social media marketing service or social media marketing agency.
Use Locations to Your Advantage
You already know that most platforms allow you to tag people and even locations.use geotagging to your advantage.
Whenever you post a picture or video, turn on the location. You can use QR codes and RSS feeds to connect with your audience. Whenever you make a post, you can add information regarding the geographical location of the video or picture.
This is especially helpful for those in the hospitality industry.
For example, if you’re a restaurant owner, you can take pictures of your menu and the most popular dishes, and upload them on Pinterest and Instagram. You can then use geotagging to provide potential customer’s information regarding the location of your restaurant.
The same goes for hotels, cafés, shops, and even retail stores.In addition, use hastags to tag your location. Location-based hashtags are specific and more effective than general hashtags.
For example, if you’re a coffee shop in New York, you can use your shop’s name and add “NY” to the hashtag (e.g. #XYZCoffeeNY.)
If you take a look at the videos posted by social media marketing services and social media marketing agencies, you’ll see that almost all of them use geotagging to promote their content.
When users on Instagram, Facebook, and Twitter search for posts related to the picture you’ve posted, they’ll get automatically find your content underneath those hashtags.This is one of the most effective ways to market your campaigns online and the best part is that you don’t need to spend a fortune to do it!
One piece of advice that goes a long way is to make sure you don’t spam your followers with a dozen posts every day. Start slowly. Make one post every week. Then increase the number.
However, even then make sure you don’t post every day. Three times a week is fine.
In addition, make sure that you don’t annoy your customers with auto-generated replies. Just think about it for a moment.
You’re interested in a brand and comment on one of their videos, asking about the price of a certain product you want to buy. Wouldn’t you hate it if you get an auto-generated reply that tells you to check out their products?
The point is to humanize your brand. The last thing your customers want is to interact with a bot. They want to know whether or not the brand is interested in finding solutions for their problems and concerns.
It’ll go a long way to show that you care about your customers and prioritize their concerns. In addition, it will also help create a relationship with your customers. Remember that word-of-mouth is still the most powerful and effective form of marketing .
Happy Social Media Marketing
With that in mind, it’s safe to say that taking advantage of the latest social media marketing trends and platforms is one of the best ways to promote your brand. A social media marketing service can help create your brand’s personality and help establish it in the global market.In addition, companies that provide social media marketing services are also equipped with the latest resources and tools to make sure your social media marketing strategies are a success. Love what you read? Let us know in the comments section below!