Are you having a hard time choosing between Shopify and Magento? So, are thousands of users! Every day there are hundreds of new businesses launching online, especially in the time of the pandemic when social distancing is at its peak.
Which brings us to the time-old debate of ‘Shopify vs. Magento.’ Which of these platforms is better?
Magento is open for all eCommerce platforms, which is free to use. It’s compelling with incredible free features. However, it is not very easy to understand when it comes to operating. Without knowing how to code it, an average user will have a hard time trying to master it.
Shopify is straightforward to use for anyone who is trying to create a beginner eCommerce store. All you have to do is pay a monthly fee to use it and maintain it regularly from your end.
Both of these eCommerce platforms are perfect for supporting both high-volume stores and small startups. But we do agree that it can be challenging to choose between the two. “Depending on your needs” is always the first opinion that you might get. However, here, this is not the case!
This guide is a comprehensive in-detail jump into the intricacies of both the stores from the perspective of a business owner, which will also take into consideration your capabilities, and the features, value, and feasibility you require from your eCommerce store.
Both of these platforms are designed and structured differently to cater to various types of eCommerce needs that differ from each other based on their requirements. Therefore, you need to consider all key aspects before making a decision. We’re going to compare these two eCommerce gurus based on different criteria to help you make a better decision.
Let’s jump right into this quest to find the best eCommerce platform for you and your business!
Major Difference Between Magento & Shopify
The most significant difference between Shopify and Magento is the open-source vs. closed-source software. Shopify is a closed-source platform, while Magento is a fully open-source platform that is free of cost.
This means that users can easily create plugins using Magento elements, while only a handful of developers can develop addons on Shopify. This stark difference between open vs. closed platform sources has a significant influence on the adaptability, prices, and scalability of both eCommerce platforms.
It is evident that Shopify’s closed e-commerce platform has created a more secure, stable, cheaper, and scalable arena as compared to Magento. The other stark difference it that Magento offers you a framework while Shopify gives you a complete solution. To dive further into this comparison, we are going to run through factors that are critical for the success of any online business.
Better Choice for SEO & Marketing Between Magento & Shopify
Search Engine Optimization is the very life of all modern eCommerce and digital sites. Without SEO, your website is a lost cause in a market where thousands of business exists, and you need to reach out to your target audience in order to survive, which is why it is an essential factor of comparison.
Both Magento and Shopify have tremendous SEO capabilities; both of them have expert web designers, premium extensions, and plenty of firms catering to their SEO needs.
However, the real concern is which eCommerce platform allows SEO strategies to perform better?
Magento requires manual SEO with detailed URLs, Tags, Descriptions, Meta Text, etc. However, Shopify offers built-in SEO capabilities and provides you tons of marketing solutions. It allows you to embed your store with point and click critical marketing solutions, segmented email campaigns, etc.
For us, it’s clearly a tie between these two. In the end, your SEO’s success depends on how much you get involved in your SEO, Shopify has a built-in SEO capability. In contrast, you have more flexibility in implementing your SEO strategies on Magento.
Best Value for Price: Shopify Vs Magento
Shopify has a very tiered pricing system that ranges from $30 per month to $300 per month and is completely scalable with your business. However, these are the only upfront costs that are only associated with your website beyond SEO and site design.
So, looking at the big picture and stats, we can say that Shopify will cost you around $300 for building a small-medium size eCommerce store before you embed the themes and apps in it.
Magento, on the other hand, is less complicated when it comes to pricing. The eCommerce platform is entirely free, and this means that installing Magento on your host server is comparatively cheaper.
However, it depends on whether or not you hire someone to develop it. However, once you’re past the basic setup, Magento needs a lot of work as it has many features missing that you will have to work on. Plus, you have hidden server costs, so you will need to get a software that scouts the hardware to support it; for this, you will have to determine your values and how much you can spend. For an average-sized business, you will have to pay a minimum of $50 per month.
In this factor, Shopify easily wins; in fact, if you are trying to match only half of Shopify’s features, you will end up spending more than expected. For example, Magento only offers a few payment gateways initially, while Shopify provides over 70 of them. To use a payment system of your choice, you’re looking at a $350 extension easily.
Point of Sale Solution: Magento VS Shopify
Both POS and store fulfillment are critical issues for any business that sells online. Store fulfillment and POS are very crucial matters for any eCommerce business that need particular focus. Your website’s POS will dictate where and when your customers can access your store fulfillment, inventory across different shopping routes. Let’s see how easy it is to set up a POS in Shopify and Magento.
Shopify offers you countless tools at your fingertips. You can use Shopify’s ready-made app store, which is filled with professional tools that enable you to set up inclusive and coherent customer experience in your online store. Tools like Scout, Pixel Union, and Zapiet allow you to have multiple sales channels, up-in-store fulfillment, delivery options, and discount deals.
Just as Shopify, Magento has countless 3rd party extensions that you can use to set up a highly functional but complex POS system with store fulfillment options. However, it would be best if you be careful and wary when surfing Magento’s extension store because anyone can publish Magento’s extensions, so there are many vulnerabilities that you need to be cautious of. Do enough thorough research on every extension before installing it.
This one is also a tie! Although, Shopify’s apps are safer than Magento’s extensions, however, there are many secure Magento options. Both eCommerce platforms can deliver you the critical POS options if you do the right research.
Better Platform Scalability: Magento Vs Shopify
One of the biggest mistakes that any business can make in its earlier stage is to ignore scalability. However, it can become a significant sinking factor for your business growth if you ignore it.
Scalability with Shopify is simple, and you need to purchase a bigger package to have a point and click scale. Hence, you won’t need to build your architecture from the very beginning, nor would you need to worry about hosting solutions on this eCommerce platform.
With Magento, you have to host your site, which means scaling becomes a bit complicated. You will have to track your growth and adapt to it, if you see an increase in traffic, you may need to switch it to another host or server. The complexity will almost require you to hire an expert to handle scalability.
Here Shopify takes an easy win! Not only the scalability is cheaper, but it is also easy, which for most business owners, comes to a pleasant relief. After all, the last thing you want to worry about is the structure of your server when you are trying to build your online business.
Shopify Vs Magento: And the Winner is
If you are a new retail owner who requires quicker solutions and a platform that provides ready-made solutions, then Shopify is your best bet. You should opt for Shopify if you are starting your store for the first time and want to run it as soon as possible and hope to turn it into a full-fledged eCommerce platform.
However, if you have the technical skills and want to bring a stunning website to life, Magento is the better option for you. If you already have a broad audience and the budget to spare on your design and features than Magento is an ideal option for you.
But how do you do that? Not only does Brandezk runs countless high value and functional eCommerce platforms but also carries out extensive research with its team of developers and web designers to test each platform so we can give you the best feedback and hence the best eCommerce store. We carry a super holistic approach to evaluate each platform’s strengths and weaknesses and want to share it with you. Need input? Email us, or contact our live representative right now!