With the increasing demand for the eCommerce business, every business owner is looking to have an online store where they can sell their range of offerings.
Given the advancement in technology and recent pandemic, the B2B eCommerce has grown at a prolific rate. According to estimates from Shopify Plus, by the year 2021, worldwide retail eCommerce sales are expected to reach $4.9 trillion by 2021 and will grow by $3.2 trillion this year. As per Frost and Sullivan, the global eCommerce market is predicted to reach $6.6 trillion in just the next few years.
Think of the MASSIVE opportunities that lie ahead!
The remarkable expansion of B2B eCommerce has increased efficiency and has reduced the overhead cost by allowing buyers to place online orders. Business to business eCommerce is the fastest growing sector. Supplementing this notion, a recent study suggests that 93% of people prefer to purchase through the eCommerce portals.
Still think that B2B platforms are a waste of effort, time, and money? Well, here are seven hot reasons that signify the importance of your retail store having a B2B eCommerce website.
1. Simplify the Shopping Experience
Through the B2B eCommerce website, it becomes convenient for customers to place orders anytime and from anywhere, instead of placing orders by phone or email on specific hours, there will be no restrictions on when people can shop and purchase.
Further, B2B eCommerce reduces the seller’s overhead cost because they don’t have to employ a sales representative; instead, their user-friendly eCommerce website will give a proper tour and access to buyers of your products and goods.
2. Provides In-depth Catalog
B2B buyers often make large and recurring orders, so they intend to know every piece of information about the product they mean to buy. An ECommerce website can provide them a digital catalog with images, reviews, installation guides of products, and videos of the item so that the buyer can develop a better understanding of the product.
Further, with guidance about the product, this feature instills the trust of buyers. Buyers will feel better making a purchase when they are provided with an abundance of knowledge and information thoroughly through a simple website that is laden with important information.
3. Cost-Effectiveness Beyond Par
Developing web portals can require lower investment and business capital instead of setting up a physical store, that requires maintenance and monthly rental.
Going digital reduces the need for human resources to make sure that your store is functioning properly. It further cuts down the marketing cost tremendously. Digital marketing will cost you less as compared to paying for advertisements on print media, television, and radio.
4. Increased Customer Reach
Your online store will provide you a brand new channel through which you can reach an even bigger audience of potential customers. The business will not only be connected to thousands of similar businesses in the industry, drastically adding to the effectiveness (also competitiveness) but will also link you with Google, Bing, Yahoo, and other spectacular search engines, giving billions of customers access to your portal, without even costing a penny.
A website will help your store to attract new customers, keep your regular customers satisfied, and sell more to each one of them. In short, the website will revamp your store’s visibility not just in your country, but globally.
In this modern world, it is really important to stay ahead of your rivals. There is a huge competition in the retail business. With the assistance of the B2B portals and websites, you can outperform your competition.
Creating a website will help you to increase your sales, expand your reach, and provide for an out of the box solution to market your store and products so that your business stays different and efficient from your competitions.
6. Ease and Convenience
This is the core factor that is demanded by consumers of the modern world. People prefer getting things quickly and with as little friction as possible. Hence, making their comfort your hallmark of serviceability is only possible once you give them access to your stores at the tips of their fingers!
The features offered by B2B eCommerce portals are designed in such a way that it provides buyers with best user experience in terms of convenience. They allow users to locate relevant products easily and quickly, saving a lot of time. The browsing options allow users to research, compare, and explore products to make better decisions.
With the introduction of the B2B eCommerce portals and websites, your products are easily accessible to a much broader customer base. By designing a user-friendly website, it will become easy for buyers to access your products locally or globally, and customers can easily shop from it.
With the help of digital reach, businesses today can easily evaluate and measure the effectiveness of sales, product mix, marketing campaigns, and client engagement.
eCommerce brings a great benefit to businesses. To perform truly well, your online store will need to develop a website.
How to get that done?
Great B2B website designs are those who inform, captivate, and persuade people to engage with your store and shop from it. B2B website designs are created in a way that answers three things about the store, which are ‘ who are we, what we do, and how we assist.” An intelligent design further explains the company’s methodology, keeping them up to date with new products, technology accompanied by high-quality pictures, and an abundance of information.
Such developments are worth the investment because they create a polished and professional image. It brings potential buyers and builds up the store’s credibility. It opens the way for new opportunities for marketing online. eCommerce platforms allow launching a comprehensive analytical campaign where it becomes easy to measure and evaluate customer sales and customer engagement.
They also give retailers the ability to create a new market for niche-products, paving the way for businesses to sell products that are new and rare. Often, it is difficult for customers to find new niche products. But with the help of online visibility and search engine optimization, it becomes easy for your store to pop up in relevant searches for niche products. The benefits of B2B eCommerce websites are simply innumerable, and with the pace the industry is growing, the potential these digital stores can bring for businesses is boundless. Find the article helpful? Have any questions regarding how we offer our services related to digital B2B eCommerce development? Leave a comment below; we`ll love to hear from you!