Let’s face it, creating your landing page design or revamping it can be daunting especially when the competition is so tough and the customers have also become smart. Also, you are always stuck between the best web design ideas and which would suit your business.
Things have become quite complex when it comes to creating the right balance between an awe-inspiring landing page design and your copy. What do you do in this situation? Why don’t you take inspiration for the industry leaders?
Realistically speaking, it seems to a great idea to follow the trendsetters and industry leaders to see how they are handling their landing page development and design to meet the needs of advanced clientele and their specific niche.
Landing page design examples
For this exact reason, we have collected 14 best web design ideas, from different industries, that will inspire and help you create a landing page design that impresses.
You only have about 15 seconds to make a solid impression after someone visits your landing page. Within these 12-15 seconds, you have to show to them that they have come to the right place. This is right for B2B landing pages because people want quick information about a product/service that suits them or solves their problem.
Consider ActiveCampaign for it. Their tactics allow them to target people who are looking for an old email marketing platform as well as those who like personalization and segmentation. If you go through there page headline, “Put the right emails in front of the right people,” you will see that this headline doesn’t focus on their features rather it emphasizes on how you can accomplish your goal with ActiveCampaign.
This is what you call killer customer-centric marketing. What you can learn from ActiveCampaign is to tell your customers how focused you are to solve their problems.
If you want to see a website having impressive landing page designs, consider Dropbox. Have you seen its page Dropbox for Android page? If not, you better check it out. It is very simple yet amazing. The simplicity and creativity of it highlights the app and allows you to try their new feature.
Shopify is known to make the first step extremely easy. This is what you need to learn for them. When screening B2B leads, a lot of service providers get carried away with asking too much from their prospects like their name, region, address, size of their company, what spot do they like and the kind of unnecessary information which is enough for anybody to just leave.
Shopify believes in the notion, “less is more.” They don’t complicate things by asking a plethora of questions, rather it allows their customers to get their hands on a free trial. And they don’t need to answer anything except their email.
You can get important information from your leads in the sales process. Throwing too many questions at them in the start may freak them out. Be careful.
4. Air Canada
Another beautiful landing page design that you can learn a lot from is owned by Air Canada. They mainly focus on different seasons and use beautiful imagery to empower their design. Moreover, their free from fuss page allows users to search for flights and other important details before they even think of scrolling.
5. B2B Quotes
The main thing custom website development experts can pick from B2B quotes is to stay simple when it comes to CTAs. Although you must’ve seen hundreds of simple CTAs like “Free Download now”, “Start Your Free Trial.” However, the differentiating factor for B2B quotes is that they went specific.
This allowed them to persuade the visitor into becoming a buyer at a better percentage. The form they want the visitor to fill comes with a great and customized CTA, “Get 3 Quotes Now.” It is simple yet extremely effective. By telling the number of quotes, the page lets visitors attach their expectations with the service provider.
Well, without visiting their landing page, everybody would’ve expected Flickr’s page to be loaded with photography. That’s not the case. Their main images keep on changing continuously. However, the headline, body copy and the CTA remain the same.
Their headline tells visitors what exactly they do and the sign-up buttons appear twice on the page.
The best thing about Media Valet is the use of ‘rule of three’. It is helping them tremendously and if you want to succeed you can also focus on it. It is a wonderful method of making the content memorable. You must have seen it in advertising, and film etc. MediaValet’s landing page design is also based on it.
When presenting their main benefits and testimonials, MediaValet uses the rule of three. This is a clear, concise and easy to understand structure, which is their key to success. Moreover, it allows prospects to ask for a demo with ease.
The easier people consume the content; they are more equipped they are to decide in your favor.
If you want to follow a landing page design that is well thought out, see Thinkific. The best thing on their landing page that we found is a compelling headline placed halfway, “This is how much you could earn on Thinkific.”
Another clever thing they have used on their page is the field which allows users to decide how much they can charge for every online course and how many students they can have. It lets visitors estimate their future success.
9. Moz Pro
Moz Pro’s landing page stands out from the crowd because it states its USP (unique selling proposition) quickly. It clearly shows the customers how they can benefit from it like achieving high rankings, loads of traffic and quantifiable results.
Then comes the straight forward and highly attractive CTA – Start my free trial – perfectly situated in the navigation bar as well as halfway down in the main header image.
Hubspot is also special when it comes to landing page development. When you have a diverse audience, how would you address all of them? We’ve seen many SaaS platforms getting lost in addressing multiple audiences.
This sort of landing page design may be crammed with a lot of stuff and visitors may feel lost when the company decides to explain every detail to every person.
This is where Hubspot is different. Instead of presenting every bit of detail for multiple audiences like how they can benefit from Hubspot’s software, they came up with a short landing page design to direct different segments to their personalized demos. Isn’t it different?
The simpler the better stands true for Freckle. In the current times, we seldom see businesses daring to present simple and concise landing page designs. However, Freckle dared it and they are actually reaping rewards for it.
On the page, you will see conflicting CTAs, however, the main gets all our attention as its size is what captures our vision.
Want to follow an exemplary landing page design that is simple yet powerful? Have a look at Square’s point of sale product. Their custom website development experts were wise enough to come up with an eye-catching headline and to the point CTA.
Another thing that caught our attention is how Square introduces its prospects with their POS systems and tells them how POS works.
Asana is another business that believes in the simplicity factor yet being effective. They have used a white background instead of the main header or hero image. The two CTAs on the page perfectly complement each other. Talking about the headline, you can argue that they could have made it a bit smaller, but it perfectly portrays their theme and why Asana exists.
Another gorgeously designed landing page design that you can learn a lot from is HostGator’s shared web hosting page. It comes with many hand-drawn elements which makes it different from the rest. They emphasize on their premium business plan and the other two come with cute names like hatchling plan and baby plan.
The combo of blue, white and golden yellow combined with “Buy Now!” CTA and highlighted discounts all depict the perfection and professionalism of landing page development experts.
If you are also looking for inspiration for your landing page design that allows you to make it large, you can take a leaf out of all the leading business mentioned above. This way, not only will you have a highly attractive landing page, but it will also have the power to convert more.